The Wall Street Journal reports this week that thousands of companies across the U.S. are trying to rebrand manufacturing as a high-tech industry full of opportunity. Their target audience: smartphone-wielding millennials and their parents who still think of manufacturing jobs as high-risk for moving offshore or as a backup career if one can’t become a doctor, lawyer or teacher.
Manufacturers are recruiting both to attract skilled labor to a growing number of positions and to replenish a workforce from which baby boomers are retiring at a rapid pace. By 2025, there will be two million unfilled manufacturing jobs, predicts a study by the Manufacturing Institute and Deloitte Consulting.
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As part of its effort to engage and develop a 21st Century workforce, the Oklahoma Manufacturing Alliance supports local Dream It Do It campaigns.
Dream It Do It Oklahoma is an initiative that showcases the incredible career opportunities available in manufacturing. It works to change perceptions of manufacturing careers by connecting manufacturers with students, parents and educators to create an understanding of the manufacturing renaissance in the United States and salary opportunities over $60,000 for Oklahoma employees.