Performance Marketing for Manufacturers

Performance Marketing Workshop for Manufacturing
A Six-Part Webinar Series
Presented by the Oklahoma Manufacturing Alliance

Cost
$150 for the complete series (six individual webinars)

Webinar Schedule
Nov. 3 – 10 a.m. to 11 a.m.
Performance Marketing Framework
Nov. 10 – 10 a.m. to 11 a.m.
Introduction to Digital Tools and Resources
Nov. 17 – 10 a.m. to 11 a.m.
Buyer Insights and Requirements
Dec. 1 – 10 a.m. to 11 a.m.
Building a Content Plan
Dec. 8 – 10 a.m. to 11 a.m.
Executing and Measuring Campaigns
Dec. 15 – 10 a.m. to 11 a.m.
Your Action Plan

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Login information for the webinar series will be emailed to you once you are registered.

Summary

If you are struggling to navigate the murky landscape of marketing concepts and digital tools, you’re not alone. Business leaders are increasingly focused on more transparency and financial accountability from inhouse and outside marketers with the expectation that practical strategies will deliver real-world results at less risk. This workshop introduces a realistic marketing framework for leveraging the latest digital tools in an integrated process to help acquire and keep your most profitable customer opportunities. This webinar series is presented by the Oklahoma Manufacturing Alliance through Cherry, an Oklahoma Marketing Agency, providing strategic, creative, advertising, and inbound marketing solutions to drive leads and close sales.

Overview

This workshop series introduces manufacturers to a proven marketing framework which can be planned, controlled, and scientifically-measured. Successfully implemented, this approach helps manufacturers get ahead of the competition by attracting their best prospects, then driving more qualified leads, and advancing prospects through the sales process for faster, and more profitable growth and improved cash flow. This approach integrates best-practices in the effective use of digital tools and strategies including the following: websites, social media, email marketing, search marketing, content strategies, public relations, marketing automation, and targeted paid media.

The Foundation

Central to the success of this framework is understanding customer problems and questions at each stage of their research and procurement process. Successful marketers help educate potential buyers and solve their business problems at each stage of their search and selection process. Manufacturers will learn how to build strong sought-after brands, by empowering their customers with knowledge and insights, and then using technology to automate and nurture prospects as they advance through the sales funnel.

Who Should Attend

The Performance Marketing Workshop for Manufacturers (PMWM) consists of six, one-hour, web-based sessions that introduce the core concepts of performance-based marketing, and actionable tools and knowledge resources.

CEO’s and Executives: This workshop provides an executive perspective of the framework for performance marketing, so that business leaders can set measurable marketing objectives and expectations, and to empower the right resources to execute their program.

Sales and Marketing Team Members: This workshop will provide marketing managers and implementers a working knowledge of digital tools and provide actionable steps for planning and delivering or managing a performance-based program.